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Family Promise and The Company Store Bring Warmth to Kids


Spreading joy in Bergen County
Spreading joy in Bergen County.

For the second year, Family Promise and The Company Store, a leading online retailer of bedding and home accessories, partnered on Buy One, Give One, a national comforter donation campaign. For three months this past winter—January through March—The Company Store matched each website or catalogue purchase of one of their comforters with a donation of one to a child served by Family Promise.

Affiliates from Jacksonville, Florida to Wasilla, Alaska jumped at the chance to offer their families an item that, for many, is an unaffordable luxury.

15,000 free comforters were shipped to 90 Family Promise Affiliates nationwide, who distributed them to the children of current and former guest families, as well as to other local agencies serving the homeless.

“It really gives each child something to call their own,” said Sarah MacDonald, Director of our Augusta Affiliate, who distributed 300 comforters in March. “So many of them haven’t had a bed to themselves, let alone a comforter.”


Georgia comfort
Georgia comfort.

Family Promise’s affiliation with Buy One, Give One began last year when we were chosen as one of fifteen nonprofits to receive free comforters for every one purchased in the month of January, 2011. We received 3,000 comforters and distributed them to ten Affiliates nationwide. The relationship between the two companies continued to grow and this past winter we were designated as The Company Store’s exclusive partner for the 2012 Buy One, Give One campaign.

Partnering with Family Promise seemed a natural way for The Company Store to make a real difference to struggling families. Karen Feldmen, Director of Marketing at The Company Store, noted, “There are a significant number of homeless children in this country who are living without a warm bed, and The Company Store is committed to bringing some comfort and warmth to children in need.”

Family Promise of Bergen County, New Jersey was the first Affiliate to participate, receiving 200 comforters in January. Director Kate Duggan summed up Buy One, Give One’s impact well. “Through this initiative, The Company Store is shining a spotlight on the problem of family homelessness right here in our own communities.”

Family Promise and The Company Store look forward to continuing to expand their relationship moving forward.